Brand development
Define the right market presence and partnership model for Portugal.
- Local positioning
- Partnership model
- Market entry plan
F&B BRAND DEVELOPMENT & OPERATIONS
Connecting brands.
Creating opportunities.
Developing, operating and growing food and beverage brands in Portugal.
Editorial restaurant photograph
THE GROUP
Brand vision.
Local execution.
A partner between a brand’s ambition and the reality of each market.
Expansion Group connects food and beverage brands, local partners and future franchisees. Our focus is Portugal: structuring market entry, preparing operations and developing opportunities for expansion.
Respect the identity. Organise the operation. Prepare for growth.
EXPANSION GROUPF&B Brand Development & OperationsPORTUGAL
WHAT WE DO
Three areas.
One integrated approach.
From shaping a brand’s local presence to supporting the next opening.
Local operations
Turn the brand’s promise into processes and a consistent store experience.
- Operational preparation
- Local coordination
- Execution support
Franchising & expansion
Connect projects with suitable partners and opportunities for new openings.
- Partner qualification
- Opportunity assessment
- Opening coordination
BRAND IN FOCUS
A distinctive concept.
A new opportunity.
CAKEME · SPAIN
PORTUGAL · PROJECT IN DEVELOPMENT
Artisanal cheesecake
CAKEME is an artisanal cheesecake brand born in Spain. It is Expansion Group’s first brand development project in Portugal, with a product-led proposition and a distinctive identity.
Official imagery from Spain. Store formats, territories and partnership terms are subject to project assessment.
GROWING TOGETHER
What is your next step?
I have a brand.
Looking for a partner to explore Portugal? We begin with your concept and your ambitions.
Introduce my brandI want to open a store.
Tell us about your region, experience and project stage. Together, we can assess the right partnership.
Explore franchisingOUR APPROACH
Clarity from the start
to the next opening.
- 01
Understand
Explore the concept, the partner and the objectives.
- 02
Structure
Define scope, responsibilities and decision criteria.
- 03
Prepare
Coordinate the steps towards operation or opening.
- 04
Support
Review execution and the next opportunities.
FREQUENTLY ASKED QUESTIONS
When should I introduce my brand?
During the exploration of Portugal or when an expansion plan is already in place. Share the concept and the type of partnership you are seeking.
What does opening a store cost?
It depends on the brand, format, location and partnership scope. Terms are discussed after assessing the project.
Do I need hospitality experience?
Every application is assessed individually, taking account of experience, availability, region and investment capacity.
GET IN TOUCH
One conversation.
New possibilities.
Tell us what you have in mind. Understanding your project is the first step.
Prefer to email us directly?
Brand partnershipscontact@expansiongroup.euFranchisingsales@expansiongroup.eu